I.  信息传输、软件和信息技术服务业

按照 GB/T4754-2017(中华人民共和国国家标准:国民经济行业分类), 信息传输、软件和信息技术服务业  门类又细分为以下大类:

  • 63 电信、广播电视和卫星传输服务

  • 64 互联网和相关服务

  • 65 软件和信息技术服务业

以下我们列出了部分国际通行的行业 KPI 指标,仅供参考:

中文名称 英文名称
  • 每次阅读的年成本
  • Average cost per article
  • Average cost per subscription
  • Average dollars per email sent or delivered
  • Average order size
  • Average quarter-hour audience
  • Average revenue per subscription
  • Average time spent listening per user (day/week/month/year)
  • Bounce rate
  • Click to open rate (number of unique clicks/ number of unique opens)
  • Click-through rate
  • Click-through rate (CTR)
  • Conversion rate
  • Conversion rate (number of actions/unique click-throughs)
  • Conversion rates
  • Cost per broadcast hour
  • Cost per consumed (by viewers/listeners) hour
  • Cost per customer
  • Cost per lead, prospect, or referral
  • Cost per production hour
  • Cost per viewer/listener
  • Cost per visitor
  • Cost per action (CPA)
  • Cumulative audience sessions
  • Delivery rate (emails sent, bounces)
  • Gross ratings points
  • Life cycle cost per reading
  • Local content as a percentage of all content
  • Net subscribers (number of subscribers plus new subscribers) -(bounces + unsubscribes)
  • Number of broadcast hours per day/week/month/year
  • Number of or percentage of spam complaints
  • Number of orders, transactions, downloads, or actions
  • Open rate
  • Output per employee (unique first run broadcast hours by employee for each medium)
  • Pay per click (PPC)
  • Pay per lead (PPL)
  • Pay per sale (PPS)
  • Percentage of broadcast hours by genre (news/sports/entertainment, etc.)
  • Percentage of overhead (non-direct operating costs) against total expenditure
  • Percentage of orders, transactions, downloads, or actions of emails sent or delivered
  • Percentage unique clicks on a specific recurring Iink(s)
  • Referral rate ("send-to-a-friend")
  • Site stickiness (number of pages visited per visit)
  • Subscriber retention (number of subscribers, bounces, unsubscribes/number of subscribers)
  • Total cost per subscription
  • Total listener hours (day/week/month/year)
  • Total revenue
  • Total revenue per subscription
  • Unique visitors (total number of unique visitors per day/week/month)
  • Unsubscribe rate
  • Utilization of production resources
  • Value per visitor
  • Viewers/listeners for each medium as a percentage of total population
  • Website actions (number of visits to a specific web page or pages)
  • Website traffic (total page impressions per day/week/month)
  • Annual cost per reading
  • Average cost per article
  • Average cost per subscription
  • Average dollars per email sent or delivered
  • Average order size
  • Average quarter-hour audience
  • Average revenue per subscription
  • Average time spent listening per user (day/week/month/year)
  • Bounce rate
  • Click to open rate (number of unique clicks/ number of unique opens)
  • Click-through rate
  • Click-through rate (CTR)
  • Conversion rate
  • Conversion rate (number of actions/unique click-throughs)
  • Conversion rates
  • Cost per broadcast hour
  • Cost per consumed (by viewers/listeners) hour
  • Cost per customer
  • Cost per lead, prospect, or referral
  • Cost per production hour
  • Cost per viewer/listener
  • Cost per visitor
  • Cost per action (CPA)
  • Cumulative audience sessions
  • Delivery rate (emails sent, bounces)
  • Gross ratings points
  • Life cycle cost per reading
  • Local content as a percentage of all content
  • Net subscribers (number of subscribers plus new subscribers) -(bounces + unsubscribes)
  • Number of broadcast hours per day/week/month/year
  • Number of or percentage of spam complaints
  • Number of orders, transactions, downloads, or actions
  • Open rate
  • Output per employee (unique first run broadcast hours by employee for each medium)
  • Pay per click (PPC)
  • Pay per lead (PPL)
  • Pay per sale (PPS)
  • Percentage of broadcast hours by genre (news/sports/entertainment, etc.)
  • Percentage of overhead (non-direct operating costs) against total expenditure
  • Percentage of orders, transactions, downloads, or actions of emails sent or delivered
  • Percentage unique clicks on a specific recurring Iink(s)
  • Referral rate ("send-to-a-friend")
  • Site stickiness (number of pages visited per visit)
  • Subscriber retention (number of subscribers, bounces, unsubscribes/number of subscribers)
  • Total cost per subscription
  • Total listener hours (day/week/month/year)
  • Total revenue
  • Total revenue per subscription
  • Unique visitors (total number of unique visitors per day/week/month)
  • Unsubscribe rate
  • Utilization of production resources
  • Value per visitor
  • Viewers/listeners for each medium as a percentage of total population
  • Website actions (number of visits to a specific web page or pages)
  • Website traffic (total page impressions per day/week/month)